As someone who spent

As someone who spent roughly 8 years of his professional life in the Public Relations industry (don't ask!), I know just how valuable spontaneous, third party endorsements can be. We used to work our behinds off trying to get mentions in the media.

Of course, nowadays, blogs are media too! So in that spirit, let's help out some 5th graders with a business idea...The Sock of the Month Club. Give this cool, funky gift to someone and you'll know that for at least one day a month, they will not need to root around under the bed looking for footware. Pretty cool! And I must say, the "site" sports an interface even Jakob Nielsen could love. By the way, it's definitely legit, since it appears the "VC" for this one is Jacob Reider of Family Medicine Notes.

Let's see if the blogosphere can get a hold of this one and make it a success. All I ask is some "Friends and Family" shares when the IPO hits....