Put a (RSS) Tiger in Your Tank

Well, yesterday Steve Jobs did his usual dog and pony (and, apparently, jungle cat) show at the Apple WWDC. It's probably not worth running down all the new features they're adding, but of course, I was really happy to see RSS support added to Safari.

I've been saying for a long time that, all the well-executed aggregators notwithstanding, RSS is a format that will not achieve widespread attention among the non-technical out there until it's integrated easily with the applications that the "non-technical" use every day. Whether that's IE or Outlook (or Safari), doesn't really matter and as usual, Apple has taken the first step. I'll be excited to see how the Medscape RSS Feeds (If you need very high quality medical content delivered to your aggregator, check them out.) hold up in this new "reader" and hope that this starts the "hockey stick" growth I still believe is yet to happen around RSS usage. I'll let you know if the Medscape RSS feeds experience any bump when this is released.