NEWS ALERT: Doctors Use the Internet

GreaterRX, which is generally making a pretty nice go of being a blog about pharma Internet marketing, cites Health IT World, which, in turn, cites a Manhattan Research Study (I've added bold type for emphasis):

According to a new study by Manhattan Research, many physicians are finding their way to the Internet for information about medical education, treatment options, prescription drugs, and even for completing some CME credit requirements. This research shows that the interest level from the physicians is growing rapidly, mainly because of the speed and ease at which they can access a lot of useful information.

We're just realizing this now? Hello? McFly?